Tuesday, December 31, 2019

Analyzing Our Dependence on Fuel Oil - 755 Words

As we talked and read about the oil topic in class, I first thought that oil was just the black stuff coming out of the ground. I then thought â€Å"how can I write an entire essay on just oil?† However, as we started talking, I realized that oil is really all of nature’s resources and these resources are slowly being destroyed. Nature is a resource that has been here for as long as people have. We use trees for paper, the rivers and lakes for drinking water and power, and oil for factories and everyday things we come in contact with. It is impossible to go about normal life and NOT encounter something made of oil and nature. One of the most critical problems facing many countries today is our dependence on oil for fuel. The†¦show more content†¦Most of the countries in the world depend on crude oil and its many by-products. With the world’s oil supply expected to run out in fifty to ninety years, very little time remains to find a safe, plentiful, and efficient alternative energy source. Personally, I say we look into water. Not only is it 70% of our world (therefore it is very plentiful) but in the past we have seen its power in the form of steam with trains and other machines. If no alternative is able to replace oil, it will become more expensive because it is becoming much more rare. Oil is tied to most of the things we buy; this is because plastic is made of distilled crude oil. Think of all the things we come in contact with every day that are plastic. Toothbrushes, phone cases, car interiors, food trays, our desks at school, even this keyboard I’m typing on right this instant is plastic. Plastic is a good material to use because it’s durable and is light. When oil is distilled (like the water) it becomes a lubricant. The more times or heavier the oil is distilled, it creates varying levels of lubricant. Wax, heating oil, gasoline, polyester, and many artificial chemicals are made from petroleum (oil). Becaus e there is no reliable substitute for oil at this time, these commonly used items -- along with all of electrical systems and transportation -- would be non-existent. When the oil eventually runs out, nuclear, solar,Show MoreRelatedThe Effects Of Coal On The Environment1423 Words   |  6 Pageswhich brought about electricity and oil, which vastly improved society and have brought us to the technology-filled world we have today. However, coal has also negatively impacted the earth in an ecological way. Although the usage of coal has negative effects on the environment, the benefits gained from its use far outweighs the disadvantages, which makes coal have a large, and overall positive impact on society. This will be proven by analyzing the uses of coal in our present society, the environmentalRead MoreMichael Klares Blood and Oil Essay1504 Words   |  7 PagesMichael Klares Blood and Oil Michael Klare has written an interesting and very relevant book, dealing as it does with the politics of oil, US foreign policy, the Middle East, and the causes of terrorism. He writesRead MoreAnthropogenic Climate Change Through Technology, Fossil Fuels, And Emissions1728 Words   |  7 Pagesgreenhouse gasses radiated by human activities. By analyzing the polar ice centers, researchers are persuaded that human activity has expanded the extent of greenhouse gasses in the environment, which has soared in the course of the last few centuries. Thesis Statement To study how anthropogenic climate change through technology, fossil fuels, and emissions. Introduction Human beings have always been a highly adaptable species. First, when our hunter-gather ancestors started constructing tribalRead MoreThe Alliance Of The United Steel Workers Union And The Environmentalist Group Sierra Club Essay1447 Words   |  6 Pagesissue that manufacturers deal with on a daily basis. The shipment of goods, both internationally and domestically, requires the use of vehicles that use fuel that is harmful to the environment. If these manufacturers can reduce their shipment days, they can have less vehicles on the roads and save time and money as well as cut the costs of fuel and labor. For example, if an overseas manufacturing plant makes a product from recycled goods shipping that product back to the US would not coincide withRead MoreThe Mystery Of Deep Ocean Ecosystems973 Words   |  4 Pagesnothing but love and emotion; it is the Living Infinite,† wrote Jules Verne in Twenty Thousand Leagues Under the Sea. The irony is striking; we rely heavily on o ceans, the iconic feature of our planet, yet more than ninety-five percent of the ocean depths remain unexplored. The disparity between our dependence on the ocean and the attention it receives is marked and it is imperative that deep ocean exploration is addressed in the scientific community. The depths of oceans, the lifeblood of humanityRead MoreThe World Trade Center Buildings1716 Words   |  7 PagesSeptember 11, 2001 attacks on the World Trade Center buildings, the world has been watching America, its citizens and government to gauge our response and the steps we would take to counteract and prevent such acts of terrorism from occurring again. The reaction of our government was to screen and scrutinize foreigners entering our country more closely but it has also cause our government to implement new laws that contradict and violate the constitutional laws of its’ citizens in the interest of nationalRead MoreCost Containment At Managing The Supply Chain1296 Words   |  6 PagesJim Owens, the former chairman and CEO of construction-equipment maker Caterpillar once said â€Å"In our industry, the competitor that`s best at managing the supply chain is probably going to be the most successful competitor over time. It`s a condition of success†. As companies try to gain acumen and growth, they are going to face various challenges irrespective of their industries and business verticals. The companies should do cost containment, carry out effective risk management, perform informationRead MoreSources Of Energy1062 Words   |  5 PagesWith increased additions of renewable sources in our existing infrastructure, major challenges are arising, as their supply is generally unstable and unpredictable. Too often, integrated renewable sources are curtailed and the energy is wasted for the safety of our existing electrical grid [1-6]. A logical solution would be to include large-scale energy storage systems, which would reduce the curtailment and increase the utilization of these clean sources, such as wind turbines and photovoltaicsRead MoreEssay on Did you say Nuclear Power?2035 Words   |  9 Pagessay Nuclear Power? Humans have depended on fossil fuel energy for a long time, however, with climate change and national security becoming a major focal point we need to pursuit other energy sources besides fossils fuel. Therefore, many nations are looking for greener and safe alternatives energy. Furthermore, with the threat of terrorism, countries are now motivated to looking for energy sources, which do not come from oil rich countries that sponsors terrorism. This is the reasonRead MoreGreen Energy is a Substitute Energy Source1720 Words   |  7 PagesIntroduction â€Å"Green† (or alternative) energy is a substitute energy source for fossil fuels. Alternative energy is interchangeable with Renewable energy since the sources that are generated are natural and cannot be exhausted, all of which have minimal environmental impact. Alternative energy sources include solar power, which is acquired from the sun; wind power; water energy, which produces hydroelectricity; and biomass energy, which comes from plants. Due to these sources being free and causing

Sunday, December 22, 2019

Essay about The American Civil War was Avoidable - 1142 Words

The American Civil War was Avoidable The explosion of the American Civil War was caused by a vast number of conflicting principles and prejudices, fueled by sectional differences, and set afire by a very unfortunate set of political events. Undoubtedly, the central theme of almost all of the events that led up to the Civil War was one way or another, related to the dispute of slavery. Throughout the nineteenth century, slavery-related tensions brewed to such an extent, that politicians often took accustom to avoiding the hot topic altogether, because they were too scared of either starting a big political feud, or losing votes from one side of the issue or the other. More specifically, three events that were most instrumental in†¦show more content†¦If the parties involved wanted to avoid a war, the smartest move would have been to shoot down the bill initially. Douglas and the South should have approached the issue more subtly. Douglas could have introduced a compromise with the North, in exchange with th e intentions of applying popular sovereignty in the areas. Even though it reinforces true democracy, introducing popular sovereignty contradicts the provisions of the Missouri Compromise which would only create more political drama. A bill that was intended to repeal an important slavery-related compromise would do nothing but destroy all stability between the political parties. The Missouri Compromise left much ambiguity regarding specific cases, so the rulings of the courts played a major role in the political grey areas; thus, slavery was a very sensitive issue in the Supreme courts as well as in Congress. Dred Scott, a slave, had been purchased by a citizen of Missouri. Scott and his master had spent time in Illinois and the Wisconsin Territory, where slavery was prohibited. After his master ¡Ã‚ ¯s death in 1846, Dred Scott sued for his freedom, claiming that his journey to free soil and the fact that his master had died while he was in free soil had made him free. The Supreme Court, like the country itself, was veryShow MoreRelated The American civil war: causes and conflicts Essay1621 Words   |  7 PagesThe American Civil War, which began in 1861 to 1865, has gone down in history as the one of the most significant events to have ever occurred in the United States of America, thus far. At that time, questions had arose wondering how the United States ever got so close to hitting rock bottom, especially being that it was a conflict within the country itself. Hostility steadily grew through the years dividing the nation further and further, and finally leading to the twelfth day in April 1861 in FortRead MoreDebate on Civil War1069 Words   |  5 PagesAmerican Historians’ Debate on the Civil War The American Civil War has without a doubt left a permanent divide on this great nation’s past and present. American historians still debate the causes of a war that began in 1861 between the Union states and Confederacy states. The war can be seen as caused by the principle of slavery, the growing tension between northern and southern ideology or due to a crack in the political system of the time. United States’ history classes focus on teaching studentsRead MoreThe United States And The Civil War859 Words   |  4 Pagesconflicts regarding civil rights as well as continuous opposing views between the North and South. One of the more prevalent issues at the time, even though both Democrat and Whig parties attempted to avoid talking about it, was regarding the institution of slavery and whether or not it was â€Å"right†. Another issue that arose was whether or not the country would go to war with Mexico after Democrat, and current president at the time, James K . Polk went to Congress with a declaration of war with the claimRead MoreThe Cold War During World War II1324 Words   |  6 PagesWhen World War II ended, the last thing the countries imagined was another worldwide conflict. But that’s exactly was soon ensued when the Cold War erupted between the Eastern powers and the Western powers. The Eastern powers consisted of the Soviet Union and the Western powers consisted of America, Britain and France. During World War II, these allies had a common ground to work together in effort to fight against Hitler and the Nazi Party. The Cold War wasn’t an actual war where battles were fought;Read MoreThe War Of Weapons Of Mass Destruction982 Words   |  4 Pagesdollars has been spent on the war in Iraq since it began in 2003, plus over four thousand U.S. troops have died because of this war, and despite a struggling economy the US government is keeping our troops in Iraq with no end in sight. The war in Iraq is a current militar y operation that began, without a declaration of war, on March 20, 2003 and is still taking place today in 2009(Thompson). Americans have been shielded from this war and have forgotten why we went to war in the first place. Thus clarificationRead MoreTo What Extent Was the Cold War Inevitable? Essay1178 Words   |  5 PagesWhat Extent Was the Cold War Inevitable? With the end of World War II (WWII) in 1945 began the Cold War, an international conflict that lasted from 1947–1991 and plagued nations across the globe. As the post-war negotiations were deliberated by three of the strongest world powers, the United States (US), Britain, and the Union of Soviet Socialist Republics (USSR), disagreements arose that created tension between the US and the USSR and ultimately instigated the infamous â€Å"Fifty Years War† (CrockattRead MoreWar in Iraq: An Unnecessary War Essay1339 Words   |  6 PagesFighting an Unnecessary War In excess of 600 billion dollars has been spent on the war in Iraq since it began in 2003, plus over four thousand U.S. troops have died because of this war, and despite a struggling economy the US government is keeping our troops in Iraq with no end in sight. The war in Iraq is a current military operation that began, without a declaration of war, on March 20, 2003 and is still taking place today in 2009(Rogalski). Americans have been shielded from this war and have forgottenRead MoreThe Battle Between The Union And A Separate Entity Called The Confederacy1688 Words   |  7 Pagesconfederacy was a profound event in American History, but how did this development evolve? Slavery and democracy had existed for many years, making the Civil War avoidable, yet the course of events still led the United States to the outcome stated above. In order for one to understand this change, one must try to piece together the many instances that would tell him/her the reasons for a Civil War as des tructive as the one fought in the eighteen hundreds between the North and the South. The Civil War wasRead MoreExploring Howard Zinns Life 1575 Words   |  6 Pagesand public intellectual. It argues for his critical, singular position as an academic who left a mark on generations of Americans as well as international persons by guiding us all to critically view various institutions and structures of power, particularly in the realm of government. By looking at four major aspects of his life, as radical historian, civil rights crusader, anti-war activist, and labor rights activist, the paper delineates Zinn’s impact in these areas and how he shaped the thinkingRead MoreThe Cold War And The Soviet Union983 Words   |  4 PagesThe Cold War is the name given to the relationship between the USA and the USSR after World War II. The Cold War was to summon widespread endeavours for an impressive period of time and various genuine crises occurred - the Cuban Missile Crisis, Vietna m War, Hungary and the Berlin Wall being some. For some, the improvement in weapons of mass destruction was the most focused on issue. A contention of distinctive feelings and reasoning - Capitalism versus Communism - each held, with practically religious

Saturday, December 14, 2019

Does Malcolm X deserve the honor of an American Stamp Free Essays

Introduction – Before the electronic means of communication reached the hands of everyone equipped enough to access and use such technology for correspondence and even until now that electronic mail or email is as common as the early morning coffee for everyone, the US postal office holds a significant role as an institution in the American way of life. Among the most important aspects of the postal service is the existence of postal stamp and how it has become more than an ornament in the envelope of domestic and international mails that Americans send to friends, relatives and business contacts. It has managed to find a niche outside its utilitarian purposes as it metamorphosed into a collectible item as well as an instrument that helped illustrate the shifting social policies in place inside the United States as time went by, particularly with its role in helping make the country a place wherein equal social rights is in place and improving and that institutions that recognize notable icons and personalities does not consider ethnicity and racial background. We will write a custom essay sample on Does Malcolm X deserve the honor of an American Stamp? or any similar topic only for you Order Now Whites, as well as African Americans, are all featured in the different issues of US postal stamps. But is everyone who have earned a status as a social personality have a sufficient enough reason to claim a seat in the list of other icons who are featured in the US stamps or is there a defining line that separates America’s exercise of a system free from racial discrimination from the nomination of every individual who might be a personal favorite but not entirely iconic in the progress of the American way of life as it is today? There are those who will agree that a person such as Malcolm X – born Malcolm Little – achieved a sufficient degree of social importance that earned him the right to have his name and face featured in the US postal stamps, while there are those who may think otherwise. To ascertain the validity of the claims that would stem from those who supports this proposition as well as from those who disagrees with the idea of creating Malcolm X stamps, it is important to put forward first who Malcolm X is and what characteristics and accomplishments he has that made him qualified to be included in the list of African Americans who graced the different issues of the US postal stamp. Who is Malcolm X? – Malcolm X was an Omaha-Nebraska native. Malcolm was the son of Earl and Louise and their fourth child as a couple (since Malcolm X’s father also had children prior to his marriage with Louise). Malcolm X’s young life was characterized by violence, seeing their house burned by white men and seeing his father physically assault her mother, while her mother was just as abusive towards him physically, which he thought was because of his color (Harvey, p3). Historians claim that the turning point of Malcolm X’s life that led him towards his newfound responsibility towards social and civil rights is during his important transition from being a non-believer to becoming a faithful. He was hardly a religious man during his earlier life, and that is putting it nicely since Malcolm X actually confessed to having ‘very little respect for most people who represented religion’ (Harvey, p5). But when Malcolm X converted to Islam, he adopted the name El-Hajj Malik El-Shabazz and he became more active in not just religious preaching but as well as political sermons that advocated human and equal rights and consistently encouraged fellow African Americans to not be intimidated by actions of hate from white people. Sadly, religion, the institution that empowered him, is also rumored to be the one responsible for his death also, mainly because of Malcolm X’s leaning too much towards radicalism and his actions and words that nurture the atmosphere of civil disobedience and activism. Malcolm X in the American Stamp: Does he deserve the ‘Post’? – A United States Postal Service article stressed about its strong commitment in the effort to honor African Americans who made positive and significant contributions to the way of life in the country, even commenting about how the series featuring African American icons are amongst the popular US stamps in circulation. One of the areas wherein civil rights, equality and the absence of racism manages to display its self is in the selection of the icons and personalities that have adorned and will be featured in the postal stamps used in the United States for US mail. Civil and equal rights proponents will be glad to know that the US stamps accommodate notable African American icons – as a matter of fact, there are already some popular and iconic African American personalities that have made their way towards immortality via their presence in US stamps, and these personalities include Malcolm X as well as contemporary and fellow civil rights advocate Martin Luther King Jr., Booker T. Washington ( who is the first African American that was featured in a US postal stamp), Sojourner Truth, Harriet Tubman (the first African American woman who appeared in the U.S. postal stamp), Jackie Robinson, Scott Joplin and most recently, Thurgood Marshall. One of the noticeable characteristics among the African Americans who were selected to be featured in the postal stamps aside from Malcolm X is that they are not inclined to senseless and overt acts of violence and the outright disregard for laws and rules. King was contrasted with Malcolm X during their time because he was generally a pacifist, and Washington was known for using education as his main thrust to empower his fellow African American. As for Marshall, he was a civil rights advocate like Malcolm X during his time, but Marshall did not break or went around the law to have his way – he affected social change through the dispensing of morally correct and unbiased justice through the halls of the Supreme Court Justice. He assimilated himself with the system and made positive contribution towards his advocacy not by the distortion of the system but by helping create a just society bereft of crime. Thurgood was an icon because he believed that ultimately, the never ending social struggle is free from the color of one’s skin and ethnicity, like the pursuit of fair and consistent justice by all. This particular characteristic – the ability to win an advocacy without the use of violation and without sowing more seeds of hatred among people of different races, the removal of violence as a means to achieve the victory of an advocacy, to effect social change in a positive manner – is an important characteristic and a significant consideration that the US post office makes every time they select a new icon from the civil rights movement group the act of immortalizing a person via a postal stamp design is a way of supporting everything that the person stands for and represent, and no modern day social institution will deify a person who is synonymous to violence, social disorder and criminal acts. Yes, it is true that not everyone can be saints, but if persons like Mother Theresa and Mahatma Gandhi can live a life without the use of violence, then why should the US postal service consider the criteria of moral soundness be overly high in their selection of the next new face in the US postal stamp? Yes, there are those who achieved their goals by the use of violence and force, like generals who won important wars and ruthless rulers who helped civilized nations and societies – but for those that can be achieved without violence, why would the best man (or woman) in that category be that which utilized violence and showed disregard and disrespect for the law? What message would it send to the public – whose taxes are making sure that federal offices like the US Postal Services operate so that they serve the best interest of the majority, and not the petty qualms of the few whose idolatry towards Malcolm X failed to comprehend the fact that Malcolm X and his acts of violence made him no better than the person and the institution he fought during his lifetime and aimed at changing. Conclusion – Malcolm X was an inspiration to many, mainly because he represents the rebel that every one wanted to become even just for once in their lives, against one act or experience that created the feeling of indignation. And while there are those who staunchly believes that he was instrumental in how the civil rights movement shaped in America during the late 1950’s and before he died halfway the following decade, the position of this paper in this particular issue is that Malcolm X’s violent and law-breaking past have placed him many points below in ranking along with other civil rights advocates – living or dead – in the US history who deserves to be honored with his/her own version of the US postal stamp. Reference: Haley, A. (1995). Autobiography of Malcolm X. Ballantine Books, N.Y. How to cite Does Malcolm X deserve the honor of an American Stamp?, Essay examples

Friday, December 6, 2019

Contemporary Hotel Marketing for Macro Environment -myassignmenthelp

Question: Discuss about theContemporary Hotel Marketing for Macro Environment. Answer: Introduction In the modern era, the competition among firms and businesses operating in the hospitality industry has become highly intense. Now, it is no longer easy for organizations to attract new customers and retain the old ones in the long run. Businesses are required to develop effective strategies at regular intervals to deal with the increasing competition (Mok, Sparks, Kadampully, 2013). On the other side of this, the changes in macro environmental factors also affect the overall operations and activities of businesses operating in the hospitality industry of Australia. Factors such as technology, legal laws, socio-culture, demographics, etc. affect companies to a great extent. The present report explores different macro-environmental factors and their impact on activities of the business which are operating in the hospitality industry of Australia. External Macro Environment Impact of changing demographics In simpler terms, demographics can be defined as the statistical study which is linked with human population and its overall distribution in the society. In the present scenario, the changes in demographic variables result in affecting areas such as sales and profitability of businesses. The statement can be justified by the fact that in situations of rising in the aging population, the demand of hospitality related services tends to reduce(Kandampully, Zhang, Bilgihan, 2015). On the other hand, increasing young population results in raising the demand for travel, tour, and leisure related services. Changing economic conditions It can be stated that adequate economic growth helps businesses in the hospitality industry of Australia to carry out the smooth flow of their business operations and activities. Here, fall in discretionary income levels can result in lowering down the sales and profitability of these businesses. In simpler terms, discretionary income can be termed as the income which is left after spending and paying all the taxes(Solnet, Kralj, Baum, 2015). Furthermore, people spend their discretionary income on buying products and services of the hospitality industry. On the other side of this, increase in interest rates also affects the operation of companies operating in the hospitality industry. For example, increase in the rate of interest creates obstacles for businesses in terms of growth and expansion. It can be asserted that taking loan from banks becomes difficult and thus, people restrict themselves to spend their money on activities linked with leisure, travel, and tourism. Intense Competition The degree of competition among business has become highly intense, and the factor is beyond the control of organizations. Furthermore, brand, substitute and indirect are the three primary sources from where businesses face competition. The increasing and intense competition is a severe threat to companies operating in the hospitality industry of Australia. The rationale behind this is that intense competition provides customers with various alternatives and options to choose from. At the same time, hospitality businesses are required to operate with low prices to attract more customers and sustain in the marketplace. Companies are even required to operate with the low-profit margins, and this is a significant obstacle to long-term growth. Intense competition is a threat because it affects areas such as brand loyalty, customer retention, and profit margins(Seri?, Gil-Saura, Ruiz-Molina, 2014). The marketers are required to develop effective strategies which can help in getting a competitive advantage over other market players. At the same time, they need to ensure that a lot cost of operations is maintained and this is quite challenging. Society and culture changes and their impact on industry The changing socio-cultural patterns, social values, belief and lifestyle of customers have also emerged as a big issue for marketers in the Australian hospitality industry. The changing lifestyle and pattern of travel have resulted in making the study of consumer behaviour very complicated for the markets. To sustain in the long run, companies in the hospitality industry are required to offer products and services as per changing consumer behaviour, need, and demand. However, it can be critically argued that businesses may face challenges in increasing revenues and profits if the products and services are not according to demand of customers(McPhail, Patiar, Herington, Creed, Davidson, 2015). The marketers are required to carry out changes in their marketing strategy and plans according to the changes in the socio-cultural environment within the country. Political legal changes Legislation linked with the market, monetary and fiscal policies, social regulations, government support to the industry are considered as some critical components of the political-legal element of a macro environmental factor. The changes in laws and regulations encourage businesses to carry out modifications in their existing processes and activities(Assaf Agbola, 2014). The hospitality organization may also face legal consequences and penalties in situations if the laws and regulations are not addressed properly. Changes in the rate of taxes and interest may force customers to lower down their spending on activities linked with leisure, travel, and tourism. At the same time, political unrest in the country may restrict international travellers and tourists to visit that particular nation. Such kind of situations adversely affects the overall operations, sales, and revenues of small, medium and large enterprises operating in the hospitality industry(Buhalis Crotts, 2013). Some other legal issues faced by hospitality industry include health regulations, the degree of foreign investment, liquor licensing, landing taxes, etc. At the time of carrying out marketing activities, it is required by marketers to consider the legal laws and regulations developed within the industry and country.. Technology advancements In the present scenario, the emergence of technology has affected the overall lifestyle and spending of people to a great extent. On the contrary of this, it can be critically argued that technology is considered as a mixed blessing as it has both advantages as well as some disadvantages. The use of technology has resulted in making the entire purchasing process of customers more convenient. At the same time, businesses in the hospitality industry of Australia are now available with a potential platform to carry out marketing and promotion of their products and services(Wijesinghe, 2014). Tools such as email marketing, social media, internet marketing are highly effective in terms of attracting customers. On the other hand, companies are required to upgrade technology at regular intervals and this result in increasing the overall cost of operations. Conclusion It can be inferred that the macro environmental factors are beyond the control of businesses. To sustain in the highly competitive marketplace, it is required by companies to examine the changes in five major marketing environments. It is also suggested that businesses should monitor these changes and should develop effective strategies to lower down the adverse effect of these changes. References Assaf, A. G., Agbola, F. W. (2014). Efficiency analysis of the australian accommodation industry: a bayesian output distance function. Journal of Hospitality Tourism Research , 116-132. Buhalis, D., Crotts, J. (2013). Global alliances in tourism and hospitality management. Routledge , Abingdon-on-Thames. Kandampully, J., Zhang, T., Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management , 379-414. McPhail, R., Patiar, A., Herington, C., Creed, P., Davidson, M. (2015). Development and initial validation of a hospitality employees job satisfaction index: Evidence from Australia. International Journal of Contemporary Hospitality Management , 1814-1838. Mok, C., Sparks, B., Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Abingdon-on-Thames: Routledge. Seri?, M., Gil-Saura, I., Ruiz-Molina, M. E. (2014). How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management , 144-156. Solnet, D., Kralj, A., Baum, T. (2015). 360 degrees of pressure: The changing role of the HR professional in the hospitality industry. Journal of Hospitality Tourism Research , 271-292. Wijesinghe, G. (2014). Reimagining the application of sustainability to the hospitality industry through a virtue ethics framework. Journal of Sustainable Tourism , 31-49.